Have you ever tried a particular product and thought “it needs a little more of this and a little less of that” or “I could develop something with better ingredients”, but you’re not sure how you could go about it or where to start your journey into the beauty world? This journey can be very overwhelming due to the amount of brands and products that are already out there. Spa De Soleil has put together some tips on how to get started and stay motivated:
Know what you want
When starting a business, it’s important to be very aware of exactly what it is you want to do, especially when it comes to beauty because there are so many different ways you can go. The first thing to do is pick your niche, decide if you want to venture into the world of makeup, hair, skincare or body and then think about what that industry is lacking that you could potentially offer.
Your brand needs to have a factor that makes it different from the thousands that are already out there, so really think about your vision and what makes it unique: is it certified organic? Cruelty free? Lowered priced? Unique fragrance? Or maybe is all about luxury ingredients? Either way, you have to pick that characteristic that sets you apart and work your entire line around it.
If we’re talking about beauty, the formulation of products can be quite tricky, it’s very time consuming and detail oriented, so you need to work with people who really know what they’re doing when it comes to ingredients and can guide you through the process of creating your products.
Once you start working with a formula, develop a small first batch of products that you can start testing out and start selling to people that can give you feedback on what they do and don’t like about your product. This is key in developing a brand: You must listen to what your potential consumers and clients want.
Even if you don’t have the experience in starting a new product line, you can find people like the team at Spa de Soleil who do, and can help you figure out how to begin your journey onto the world of beauty with custom formulas, packaging and design; making your vision come alive from scratch.